Before agreeing to take on a co-marketing project, we require the following:
- Content follows HubSpot style guidelines and fits with the HubSpot voice.
- Alignment among target audiences, goals, and company expertise exist between HubSpot and co-marketing partner.
- Partner brings expertise not already present in the HubSpot content library.
- Partner works with the HubSpot content team to co-create and co-brand content.
- Content created is hosted on a HubSpot landing page, behind a co-created form for lead generation at the top of the funnel.
- Partners promote the co-created piece of content to generate equal volume of downloads.
- Minimum download requirement is 2,000 downloads from each partner in first 30 days post-launch.